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BizReport : Loyalty Marketing : December 08, 2016

Top 3 tips to use a loyalty program to build engagement

While most businesses think of loyalty programs as a way to make more sales - and they are - there is another feature in which some may need to increase strategy. That of using a loyalty program simply to build engagement. Here are three tips to do so.

by Kristina Knight

First, create more earn and burn opportunities, make your currency more flexible

"Consumers are demanding freedom and flexibility when it comes to managing their loyalty currencies. Offer your members opportunities to earn and burn points, miles and rewards outside of your own program in order to increase engagement and add value that will keep them coming back for more," said Danielle Brown, VP of Marketing at Points.

Second, concentrate on convenience

"It's key for loyalty programs to engage with their members on the platforms most accessible and relevant to them," said Brown. "For example, integrate your loyalty program within a mobile wallet to connect with your mobile-driven consumers, and make sure to deliver targeted and personalized loyalty offers."

Third, drive engagement with social media

"Having a strong social media presence is a cost-effective strategy for getting consumers to interact with your brand. Try rewarding specific social actions, such as a 'Share' or 'Like' on your page, with loyalty points. By incentivizing loyalty, you can leverage program members as social marketers for your brand and drive even more engagement. Additionally, social media channels also provide an effective way for measuring loyalty program participation and gain even further insight," said Brown.

Tags: ecommerce, ecommerce tips, loyalty marketing, loyalty program tips, Points

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