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BizReport : Internet : December 14, 2016

Top 3 tips for a solid AR/VR strategy

Mobile carriers and game developers are hitting the virtual reality space hard this holiday season. There are new accessories for phones, there is the Pokemon Go effect, and a number of other fresh takes on the space. According to one expert, 2017 is when brands need to solidify their AR/VR strategy. Here are three tips.

by Kristina Knight

First, fill a real value for consumers

"If pointing my camera at a product would blow out a layer of useful information about that product - that's great. If the entire purpose of the AR layer is to add a useless animation that doesn't interact with the environment, AR would continue being just a "fad"," said Maor Sadra, Managing Director & CRO, AppLift.

Second, remember VR hasn't hit critical mass - yet

"VR is not yet a mass audience product. Only a small percent of users have VR headsets. With that said, a LARGE majority of users have smartphones with gyroscopes incorporated into them. If you do have the right content for VR, don't miss out on a 360 video version for non VR headset owners. VR is still in it's infancy, but those who produce great content will be in a key position to harvest this future mass audience, as hardware innovation and improvements continue," said Sadra.

Third, learn from Pokemon Go's "mistakes"

"If you create an application that interacts with the real world, allow users to also interact with one another! It made no sense and got a lot of negative feedback from users because they lacked the ability to "fight each other" (other than in gym's). - Tinder AR is in the works we assume?" said Sadra.

Tags: AppLift, AR/VR trends, augmented reality, mobile marketing, virtual reality

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