BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Mobile Marketing : December 14, 2016


Mobile is, quite literally, the key to the future of hotel booking

The use of mobile apps in travel planning and right through the duration of a trip is increasingly important to travelers. Hotels.com is launching a new app feature that will take this one step further, and allow travelers to unlock their hotel room.

by Helen Leggatt

A report from Fuel earlier this year, '2016 Leisure Travel Trends: What Smart Hotels Need to Know', revealed the importance of mobile apps to travelers. More than half (52.2%) of consumers surveyed for the report said they would use a mobile app to purchase additional services and 61.4% would be willing to spend more for added value such as late checkouts and room upgrades via a mobile app. More than half (55.6%) would use a mobile app to check in.

"With more than 85% of travelers owning and using a smartphone, hoteliers need to focus on the benefits of this direct access to customers," said Stuart Butler, COO at Fuel. "The results overwhelmingly suggest that, not only is it time to invest in a mobile app, but it's also time to use your hotel-branded mobile app to generate new revenue streams and increase RevPAR (Revenue Per Available Room)."

Hotels.com has just announced that they will soon enable customers to check in and out of hotels on their mobile app, and that app will also generate an electronic key on their mobile phone allowing them access to their room.

According to Neha Parikh, senior vice president of Hotels.com global brands and retail, more than two-thirds of consumers (67%) thought a hotel having such a capability would be a deciding factor when deciding where to stay.

The new function was developed with Zaplox, a mobile key service provider, and is expected to launch in the first quarter of 2017.

Tags: apps, hotels, mobile, technology, travel, trends










Subscribe to BizReport



  • Ell

    Great and so informative thanks for sharing!!




http://www.bizreport.com/2016/12/mobile-is-quite-literally-the-key-to-the-future-of-hotel-boo.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.