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BizReport : Mobile Marketing : December 07, 2016

'Beacosystem' driving billions of dollars in sales

Nearly all mobile owners use their device while in-store and, suggests research from beacon platform inMarket, while beacons are not yet present in large numbers of retail outlets where they are being used they are making their presence felt by driving sales.

by Helen Leggatt

According to inMarket, its beacon platform - one of the world's largest boasting big brands such as Energizer, Rite Aid, Kraft, and Heineken - influenced $14.5 billion in consumer spending over the Black Friday weekend.

inMarket's beacon platform reaches 50 million people in the U.S., alerting store visitors with notifications of deals and freebies nearby.

Overall, inMarket says they registered 370% more beacon detections this year than last demonstrating not on the rise in the number of retailers using the platform, but also that consumers are increasingly engaging with them. One retailer claims the beacon platform increased sales by 24%.

"The world has never experienced a more disruptive or relied-upon technology than mobile, and I have never seen anything as powerful within mobile as the precision data and personalized experiences created from beacons," said inMarket CEO, Todd Dipaola. "The hundreds of partners in our beacosystem agree."

Tags: beacon, in-store trends, mobile, retail, technology

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