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BizReport : Advertising archives : December 15, 2016

Ad Roundup: Releases underline importance of analysis

Three new releases into the digital space this week underline the importance of campaign analysis, in addition to cool features like video. Details in today's advertising roundup.

by Kristina Knight

First, DNN has launched the EVOQ 9 CMS; the new release is an omnichannel publishing platform. Liquid Content is part of the release, and offers clients the ability not only to manage content, but to delivery and analyze.

"Liquid takes the shape of the objects it's placed in and flows around barriers and obstacles. Our vision with Evoq 9 is to transform your content into liquid. Your content becomes fluid and adaptable, and can easily be published to any channel," said Navin Nagiah, President and CEO, DNN.

Meanwhile, Swiftpage has launched a new Facebook advertising unit as part of their ACT! Suite of tools. ACT! Facebook Ads will give small and medium sized businesses to more easily create Facebook Lead Ads.

"We are pleased to be able to offer our subscribers Act! Facebook Ads powered by Tiger Pistol," said Lorcan Malone, president and COO of Swiftpage. "Act! Facebook Ads will provide our subscribers with another connection that will save them time and accelerate their sales and marketing efforts by automatically generating new leads using their own Act! databases."

And IBM Watson will power Unruly's new AI targeting tool. Unruly will use Watson's Personality Insights as part of their Unruly DNA tool; the move will give advertisers access to deeper customer insights.

"We're really at the beginning of the journey when it comes to using cognitive technologies in advertising. Machines can be a powerful tool for marketers to recognize human desires and aspirations. We're really excited to be at the forefront of this new world with integrating Watson capabilities into our Unruly DNA tool, helping brands increase penetration and sales by targeting their light buyers," said Scott Button, Chief Strategy Officer, Unruly.

Tags: advertising, advertising analysis, advertising tools, DNN, Swiftpage, Unruly

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