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BizReport : December 20, 2016 Archive

December 20, 2016 Archive

Social Marketing | December 20, 2016

Facebook metrics: Oops they did it again

Facebook's metrics partner, comScore, recently alerted the social media network of yet another issue related to inaccurate data, this time relating to iPhone traffic and Instant Articles. >>

Advertising | December 20, 2016

Expert: How brands can break through media noise

The landscape for advertising in the digital space has changed drastically over the past five years, with consumers 'tuning out' more and more ads, getting their news and information from alternative sources, and even changing how people watch TV and movies. One expert explains how brands can break through the media noise. >>

Mobile Marketing | December 20, 2016

3 mobile trends to watch in 2017

Many experts are point to mobile as a huge influencer for 2017 marketing efforts. Here are three mobile trends that could lead the way. >>

Loyalty Marketing | December 20, 2016

How loyalty programs can help brands in crisis

Loyalty programs could be the difference between a brand recovering from a crisis, and a crisis destroying a brand. One expert shares tips on how loyalty programs can help a brand in crisis. >>

Advertising | December 20, 2016

Facebook, Google to account for 71% of display ad market in UK by 2020

By 2020, Facebook and Google will account for nearly three-quarters of the display advertising market the UK, according to a new report from OC&C Strategy Consultants. >>

Advertising | December 20, 2016

Consumers say standard mobile ad formats 'boring', 'annoying', 'disruptive'

Boring, uninteresting, disruptive and frustrating - that what consumers in the US think about standard mobile ad formats, according to research from Yieldmo. >>