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BizReport : December 15, 2016 Archive

December 15, 2016 Archive

Advertising | December 15, 2016

Ad Roundup: Releases underline importance of analysis

Three new releases into the digital space this week underline the importance of campaign analysis, in addition to cool features like video. Details in today's advertising roundup. >>

Loyalty Marketing | December 15, 2016

Expert: How to use loyalty programs to drive sales

While most think of loyalty programs as a way to deepen the engagement with consumers - and they are - there is another reason to get involved with a loyalty or rewards program: to drive sales. Here are three tips that will help brands better use their loyalty program to drive sales. >>

Research | December 15, 2016

How the cloud will impact SMBs next year

With more consumers heading online, it's also becoming easier for businesses to find success online. From finding freelance workers to cloud-based storage, here are three digital trends that will impact how SMBs fare in 2017. >>

Advertising | December 15, 2016

Mobile more accurate than desktop when targeting narrower audiences

Mobile campaigns are more successful than desktop in terms of accurate targeting of narrow audiences, according to new research from measurement firm Nielsen. >>

Ecommerce | December 15, 2016

Amazon makes first drone delivery in the UK

Drone delivery has been touted as an ecommerce solution for the future, but it would appear the future is closer than many think as Amazon begins its drone-driven Prime Air trials in the UK. >>

Research | December 15, 2016

200+ mobile apps, websites found to be leaking personally identifiable information

More than 200 mobile websites and apps have been found to be leaking personally identifiable information, according to a recent study from Wandera. >>