BizReport : December 13, 2016 Archive

December 13, 2016 Archive

Mobile Marketing | December 13, 2016

Study: Fraud high in uncertified apps

Malicious and fraudulent traffic is beginning to hit the app space, and it's hitting hard. That's the word from new Sizmek data which indicates that more than half of uncertified apps are experiencing ad fraud and fraudulent traffic. >>

Email Marketing | December 13, 2016

3 strategies to push email growth

Email continues to be a strong contender for customer engagement, despite the fact that it's been around for decades. The key is to putting the right strategy in place to push email engagement and growth. Here are three strategies to do so. >>

Research | December 13, 2016

Expert: What Amazon Fresh means for brick-and-mortar

With Amazon's announcement that they would open brick-and-mortar grocery stores, many retailers are wondering what is coming next, how they compete, and what the move really means for retail - both online and offline. >>

Ecommerce | December 13, 2016

Report: Retailers least trusted with personal data

People in the UK are addicted to digital but, says a new report from management consultancy firm Oliver Wyman, concerns about privacy of personal information are also rife. >>

Trends & Ideas | December 13, 2016

Report forecasts Airbnb threat to hotels greater than anticipated

An updated report from Morgan Stanley suggests Airbnb could be "a bigger threat to hotels" than had been earlier anticipated. >>

Advertising | December 13, 2016

Teads' data shows increased performance of Google AMP webpages

Outstream video advertising firm Teads has reported that their Google AMP mobile webpages are delivering higher completion rates, significantly better click-through rates and improved lift in ad appearance. >>