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BizReport : Ecommerce archives : November 18, 2016

Top 3 tips to get more from Cyber Monday

Just ten days out from one of the hottest shopping days of the year - Cyber Monday - there are a few tweaks merchants can implement that could lead to more conversions. Here are three tips.

by Kristina Knight

First, be where your customers are

"Even before the age of online shopping, retailers were practicing this by opening physical locations on street corners that drove heavy foot traffic; the same mindset should hold true in today's ecommerce world. A recent study by BloomReach found that 55% of all product related searches begin on Amazon, and another study by Kelton research and BigCommerce found that 23% of consumers look to social media for recommendations on what to buy," said Jimmy Duvall, Chief Product Officer, BigCommerce. "Rather than waiting for a customer to go to your branded site (and potentially losing out on a sale), capitalize on existing traffic by integrating your store into the places that consumers already go to shop."

Second, find your differentiator

"With the deep discounts many retailers offer during the holiday season, it can be difficult (if not impossible) to compete on price in a way that is profitable for your company. Rather than risk your bottom line, find another selling point that helps your brand stand out from the noise and resonates with your customer. Free or discounted shipping, offering a "happiness guarantee" and easy refunds or 24/7 customer service are just a few examples, but remember, differentiation doesn't necessarily have to cost money. Never underestimate the value customers place on something as simple as a brand that has informative, attention-grabbing product descriptions accompanied by high-quality images," said Duvall.

Third, enable quick checkout

"When it comes to Cyber Monday, the name of the game is speed. Customers want to move quickly from one deal to the next, and will be more inclined to abandon their cart than waste time fumbling through a complicated checkout process. Look to tools that facilitate easy checkout by reducing the number of clicks or forms fields required, integrating 'one touch' payment options through PayPal and Apple Pay or enabling native checkout on third-party channels like Facebook and Pinterest," said Duvall.

Tags: BigCommerce, cyber money, ecommerce, holiday 2016 trends, holiday shopping

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