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BizReport : Mobile Marketing : November 22, 2016


Survey reveals impact of wi-fi availability on business travel choices

A new survey reveals the extent to which the availability of wi-fi affects busines travelers' purchase decisions.

by Helen Leggatt

Few people today travel without a device to connect them to the Internet and each other, whether for business or pleasure. It's no surprise, therefore, that the availability of wi-fi has become an important consideration for travelers.

A recent survey of more than 1,700 mobile professionals in North America by iPass reveals that nearly three-quarters base the hotel they choose to stay at on whether wi-fi is available. Furthermore, 1 in 5 consider wi-fi availability for every hotel stay.

It is not just accommodation for which wi-fi is a key factor. An airline's wi-fi functionality is also on the minds of today's traveler. A third (35%) of travelers now choose an airline based on whether wi-fi is available.

In fact, the survey found that, among 40% of respondents, wi-fi is their "number one daily essential".

"We all want to stay connected and productive in our personal and professional lives. Mobile professionals, in particular, expect to remain connected at all times, whether at home, travelling between client meetings, at their hotel or even inflight," said Patricia Hume, chief commercial officer of iPass. "We all want Wi-Fi first, because of faster speeds, lower prices and the better user experience it affords. And with the population of global mobile workers standing well over one billion, employers should be prepared to meet the demands of their employees, by providing them with the connectivity they desire."

Tags: business travel, research, travel, wi-fi










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