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BizReport : Ecommerce : November 07, 2016


Survey finds mobile devices topping holiday lists

Most consumers are hoping to unwrap something mobile this holiday season. That's the takeaway from Blancco Technology Group's new, which found that more than two-thirds (68%) of consumers surveyed want a mobile upgrade this holiday.

by Kristina Knight

Consumers may be on the lookout for mobile device deals this holiday, but many are also worried about switching over and the potential loss of their personal data. According to Blancco Technology Group's new report about one-third say they would trade older smartphones in to mobile carriers with about one-quarter reporting they would sell older phones to ecommerce sites or brick-and-mortar retailers.

"Our study's findings illustrate just how dangerous it can be if personal and corporate data are not properly erased when mobile users ditch their old smartphones for new ones this holiday season," said Richard Stiennon, Chief Strategy Officer of Blancco Technology Group. "This is especially true for organizations that allow BYOD (bring your own device) within the workplace, as it could leave confidential and oftentimes compromising information at risk of being leaked."

Other interesting findings from the report include:

• Most considering a trade-in are looking at monetary incentives for doing do
• Financial and insurance numbers and social security numbers are data consumers most-fear being compromised post-phone-trade
• 72% say they auto-connect to public WiFi connections via smartphones
• 56% say they store both work and personal information on mobile devices

Tags: 2016 holiday trends, Blancco Technology Group, mobile device trends, mobile marketing










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