BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Mobile Marketing : November 15, 2016


Study finds CPG pushing in-feed mobile video

If CPG brands are any indicator, in-feed video ad units will be the next big thing in the mobile ad space. That's one takeaway from one new report which is showing more than 170% growth (via IAB) over the past six months for CPG in-feed video impressions.

by Kristina Knight

New data out from Positive Mobile shows that CPG brands are now making up nearly half (Q3 2016) of In-Feed mobile video ad impressions; that is an increase of more than 15% since Q1 2016.

"Digital video has been chasing TV and these latest numbers show that we're starting to pull ad dollars from TV from CPG marketers - some of the most sophisticated advertisers with the largest campaign effectiveness research budgets," Tzahi Stein, CEO & founder, Positive Mobile.

Other interesting findings from the report include:

• Retail holds a 17% share of mobile video ads (Q3) up from a 14% share (Q1)
• Automotive holds an 11% share, steady from Q1
• Arts & Entertainment holds a 6% share, down from an 8% share in Q1

"The significant data point in our Q3 report is that Consumer Packaged Goods (CPG) mobile video ads are crossing the tipping point at 49.9% of all In-Feed mobile video views, up from 42.6% in Q2, 34.5% in Q1 and 16.5% in Q4 2015," said Stein. "Digital video has been chasing TV, and these latest numbers show that we're starting to pull ad dollars from TV from CPG marketers - some of the most sophisticated advertisers with the largest campaign effectiveness research budgets."

Tags: CPG video, mobile marketing, mobile video, Positive Mobile, video ads, video trends










Subscribe to BizReport




http://www.bizreport.com/2016/11/study-finds-cpg-pushing-in-feed-mobile-video.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.