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BizReport : Ecommerce : November 30, 2016


Reports: Cyber Monday another record breaker

Early numbers are in from Cyber Monday, and all indications are that Cyber Monday - and, in fact, the entire Thanksgiving Weekend - are successes for e- and m-commerce. According to HookLogic shoppers using their smartphones accounted for 43% of all shopping for Cyber Monday.

by Kristina Knight

HookLogic data also shows a 14.8% YoY increase in mobile phone comversions, with the most purchases coming in between 8pm and 9pm EST.

"While early and extended promotions have likely shifted some buying patterns, we are still thrilled to be a part of yet another record-breaking Cyber Monday with our brand advertisers and retail partners," said Jonathan Opdyke, CEO, HookLogic. "Seeing both the number of shoppers and buyers exceeding expectations as they did is a significant moment for all of us as we work together to make this one of the best holiday shopping seasons yet."

Meanwhile, Adobe Digital Insights reports that mobile accounted for more than half of ecommerce visits and just over one-third of sales for Cyber Monday, although the buzz surrounding the day's sales events was significantly lower on social media sites (82% decrease YoY). Other interesting highlights for the Thanksgiving Weekend, Black Friday and Cyber Monday include:

• From November 24-27, shoppers spent more than $9 billion, a 16% increase YoY
• Black Friday was the first day ever to drive more than $1 billion in sales via mobile devices
• Search and direct messaging drove more sales for retailers

Tags: 2016 holiday shopping trends, Adobe Digital Insights, Cyber Monday shopping, ecommerce, HookLogic, m:commerce, mobile marketing










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