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BizReport : Ecommerce : November 07, 2016


Holiday Roundup: Gift cards, mobile hot for holiday buyers

Look for more consumers to shop via mobile devices this year, and to give more gift cards. Those are key takeaways from two new trends reports leading up to the 2016 holiday shopping season.

by Kristina Knight

First, American Express has released their Spending and Saving Tracker; according to their predictions, shoppers will spend just over $900, 8% more than was spent last year. Just over half (52%) say they'll be giving gift cards this holiday, 51% say they'll give clothing and 50% say they'll give toys. American Express also suggests that most (76%) will be shopping via mobile device.

"While consumers are spending more money on gifts this year, they are becoming savvier with how they spend their time shopping," said Kartik Mani, Executive Vice President of Global Consumer Lending at American Express. "With our constant connection to technology, more Americans than ever before are using their mobile devices to help them make holiday purchases."

Meanwhile, OperaMediaWorks has released a new infographic indicating nearly half (45%) of holiday shoppers will begin buying before Thanksgiving, with one-third shopping on Black Friday. And, which it comes to mobile commerce, their data indicates that 40% have made a mobile purchase directly from an ad.

As to how shoppers prefer to shop via mobile, 1 in 3 Millennials say they prefer shopping via dedicated app, with 1 in 4 liking personalized notifications while shopping in apps.

Tags: 2016 holiday trends, American Express, ecommerce, mobile commerce, mobile marketing, OperaMediaWorks










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