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BizReport : Trends & Ideas archives : November 02, 2016


Facebook Messenger most-installed messaging app, WhatsApp most-used

As messaging apps become increasingly popular, new research from MetrixLab reveals their impact on users' behavior and attitudes towards advertising.

by Helen Leggatt

MetrixLab surveyed more than 4,000 smartphone users across the U.S., U.K., France and The Netherlands to understand the impact messaging apps are having on mobile users.

The research reveals that Facebook Messenger is the most-installed messaging app, installed by 63% of respondents, followed by WhatsApp (61%), Skype (39%), iMessage (27%) and Snapchat (18%). However, despite similar install rates, daily use rates between Facebook Messenger and WhatsApp show a very different picture. Just 27% of those with Facebook Messenger installed use it daily compared to 62% of WhatsApp users.

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WhatsApp is also the preferred choice if consumers need to send a message immediately, favored by 42% of consumers who have heard of the brand. Facebook Messenger ranks second at 21%, followed by iMessage at 11%.

WhatsApp wins out in terms recommendations, too. Ninety-one percent of people would recommend WhatsApp and, surprisingly, two lesser-known apps rounded off the top three most recommended messaging apps - MobileQQ (90%) and KakaoTalk (87%).

However, despite the increased use of messaging apps, users continue to harbor concerns about security of their personal data - even among those using big name brands. Less than half (48%) of WhatsApp fans believe their personal data is secure with the brand, and 37% of Facebook Messenger users. Snapchat is perceived by users as the least secure messaging app.






Tags: messaging apps, mobile, research








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