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BizReport : Advertising archives : November 16, 2016

Ad Roundup: Tools to help understand, monitor shoppers

Two new releases into the digital space should give brands more insight into their customer base.

by Kristina Knight

First, Evergage has launched their Guardian tool; the new offering monitors the online space in real time to help merchants and brands pinpoint issues, and solve problems. The tool monitors goals and business activity, identifies problem areas and can recognize opportunities for brands to personalize copy to consumers.

"Given the sheer magnitude of data available today, how do marketers know what to pay attention to, when to review something and what to prioritize? An extra set of eyes is needed. To date, our clients have used Evergage's in-depth campaign attribution and customer analytics to identify opportunities and spot problems, but they have been limited by the time their teams could spend doing analysis," said Karl Wirth, co-founder and CEO of Evergage. "With this in mind, Evergage Guardian was conceived to serve as their 'guardian angel' - looking out for them by vigilantly monitoring and identifying opportunities and potential issues buried in the data."

Meanwhile, Wizer has launched an AI-based consumer research tool, set up to help brands gain customer data and analysis through the use of surveys.

"As a marketing research professional with over a dozen years of experience, I was tired of hearing clients complain of waiting for months to receive answers to pressing research questions and mainly, the disconnect with most research projects, which fail to provide a broader perspective on the data being researched," said Idan Geva, Co-founder, VP Biz Dev & Product Marketing, Wizer. "In today's 24/7/365 world, that's no longer acceptable. We created Wizer to harness the power of expert systems and machine learning technology, coupled with advanced research methodology in order to offer an A.I.-based, end-to-end market research solution which delivers a validated consumer research report within 48 hours."

Tags: advertising, advertising data, advertising tools, Evergage, Wizer

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