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BizReport : November 29, 2016 Archive

November 29, 2016 Archive

Advertising | November 29, 2016

Nielsen: Mobile ad targeting has improved to match desktop

New data from Nielsen reveals that mobile ads are now on a par with desktop ads in terms of on-target percentages. >>

Advertising | November 29, 2016

Platform uses hidden audience segments to connect

Earlier this Fall, Telmar released Audience Effects, an advanced application that helps planners tap hidden audience segments that offer the greatest potential to enhance a brand's performance. The system identifies the best audience segments and how to reach them across all platforms, i.e., traditional and digital. BizReport sat down with Telmar Global President Corey Panno to learn more about the current challenges-and advancements-in audience targeting. >>

Mobile Marketing | November 29, 2016

Expert: 3 strategies that will push mobile engagement

Mobile is increasingly becoming a more prominent device for purchase, and this is especially true with holiday spend, where consumers are looking for ways to simplify the chaos associated with holiday shopping. Here's how merchants can get more from mobile this holiday season. >>

Social Marketing | November 29, 2016

Experian, SpotRight team up to provide Social Media Analysis

Experian has teamed up with SpotRight to provide brands with actionable insights into the behavior of their customers on social media. >>

Trends & Ideas | November 29, 2016

Study highlights importance of human interaction to banking customers

The importance of human interaction in an increasingly digital banking environment has been highlighted in a new report from call intelligence firm Invoca. >>