BizReport : November 25, 2016 Archive

November 25, 2016 Archive

Ecommerce | November 25, 2016

Reports ID holiday shopping trends

New data is out, just in time for the official start to the holiday shopping season. Among the most interesting findings: more people will be shopping online. >>

Ecommerce | November 25, 2016

Expert: Retailers must get attribution right

Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media suggestions - but if merchants don't know just how Customer A landed in their digital or physical store, they are missing out on additional potential sales. That attribution aspect, says one expert, will be key for retailers through the holiday season. >>

Ecommerce | November 25, 2016

4 Questions with AerServ

Holiday ads have been all over television and the internet for weeks, and shoppers are even now hitting stores in droves looking for holiday gifts. How will consumers determine where to shop? And how can retailers get their fair share? One expert weighs in. >>

Ecommerce | November 25, 2016

Survey reveals influence of in-store displays on Gen Z

While Generation Z are digitally-savvy, they still enjoy going out on a shopping trip and retailers can use displays to entice them, according to new research from shopper research agency, Shoppercentric. >>

Advertising | November 25, 2016

Consumers 'seriously consider' just two brands during purchase process

Consumers embark on their purchase journey aware of many brands, but only seriously consider up to two, according to recent research from Quantcast. >>

Loyalty Marketing | November 25, 2016

Millennials demand simple loyalty programs accessible via mobile

The extent to which UK retailers are losing out on a loyal, valuable customer base by failing make their loyalty schemes appeal to Millennials is revealed in new research from Eagle Eye Solutions and YouGov. >>