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BizReport : November 23, 2016 Archive

November 23, 2016 Archive

Ecommerce | November 23, 2016

Black Friday more relevant to younger consumers

The excitement and allure of Black Friday and Cyber Monday sales decreases with age, according to global research from deals and discount platform CupoNation. >>

Trends & Ideas | November 23, 2016

Ability of young people to reason about online information "bleak"

The ability of young people to evaluate information on social media is poor, according to new research from Stanford University. >>

Ecommerce | November 23, 2016

Among Millennials, convenience trumps security

Despite harboring security concerns around the sharing of personal data with retailers via mobile, apps, and the Internet, the convenience of such technologies outweighs the risks, according to a new study from LexisNexis Risk Solutions. >>

Mobile Marketing | November 23, 2016

Merchants: How to use mobile ads to drive store traffic

Mobile is becoming ubiquitous with shopping for many consumers, but merchants continue to struggle with the right way to use mobile to drive traffic. Here are three tips to help merchants use mobile ads to drive in-store traffic. >>

Ecommerce | November 23, 2016

Expert: How shoppers can book the best holiday deals

Over the next week, both online and in-store purchases will see significant increases as people begin taking larger whacks at present lists, and stock up on personal favorites. One expert weighs in on how shoppers can find the best holiday deals; following these shopper rules could help merchants score big, too. >>

Advertising | November 23, 2016

Expert: Trends that could make your New Year brighter

Looking ahead to 2017, most experts are optimistic about business prospects. There are four trends, however, that could make 2017 even brighter for some. Our expert explains. >>