November 22, 2016 Archive

Social Marketing | November 22, 2016

Research reveals 30% rise in social media messaging to brands during holiday season

Now is a good time to for retailers using social media for customer service to ensure their implementation is efficient enough to hold up through the busy holiday period. >>

Ecommerce | November 22, 2016

Reports indicate 2016 could be fraudulent holiday

Retailers need to be prepped for fraudulent activity, both online and offline. That, according to two new reports, which suggests that with delays in EMV adoption and new fraud schemes, the 2016 holidays could be fraud-filled for many merchants. >>

Ecommerce | November 22, 2016

More consumers plan to shop on Cyber Monday than Black Friday

A consumer shopping study from Perk reveals that more people plan to shop on Cyber Monday than on Black Friday. >>

Mobile Marketing | November 22, 2016

Survey reveals impact of wi-fi availability on business travel choices

A new survey reveals the extent to which the availability of wi-fi affects busines travelers' purchase decisions. >>

Advertising | November 22, 2016

Two trends to watch from performance marketing

Look for performance marketing to diverge into a couple of different trend lines as we move into 2017. That's the word from two experts who believe following these trends could help brands perform better in the new year. >>

Social Marketing | November 22, 2016

Experts put emphasis on social, online for holiday success

The key to success for many retailers this holiday season will be in the digital space. That, according to three experts who believe social, e-, and m-commerce will be more important to shoppers than ever this year. >>

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