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BizReport : November 17, 2016 Archive

November 17, 2016 Archive

Email Marketing | November 17, 2016

How to fight holiday email fatigue

More emails are sent between November 1 and December 24, arguably, than any other period in a calendar year. All those emails can lead to customer fatigue, which can lead to people unsubscribing from an email list or, worse, marking messages as SPAM. One expert offers three tips to fight email fatigue over the holidays. >>

Advertising | November 17, 2016

Ad Roundup: Partnerships and a new release

In today's advertising roundup, a new SnapChat-like ad unit, and two partnerships that may help businesses better connect with consumers. >>

Search Marketing | November 17, 2016

Expert: Why some brands still get SEO wrong

Despite the fact that search engine optimization is considered 'old school', many businesses continue to get SEO wrong. Getting things as simple as a business listing wrong, though, can irreparably hurt a business. One expert explains. >>

Social Marketing | November 17, 2016

Social video influencing consumers' purchasing decisions

A global survey confirms there exists a connection between watching video content on social media and consumers' purchasing decision-making processes, according to new research from Brightcove. >>



Email Marketing | November 17, 2016

DMA: 19 million abandoned email accounts in UK

Nearly half of consumers in the UK have email accounts that are active but no longer used, according to the DMA's recently released Consumer Email Tracker research. >>

Social Marketing | November 17, 2016

Less than one quarter of SMBs use Instagram

Instagram, today's most popular social media platform, is not being embraced by small businesses, according to new research from Manta. >>

Ecommerce | November 17, 2016

Survey highlights importance of mobile commerce for gift cards

More research points to the popularity of gift cards. According to a new survey from Blackhawk Network, more than 8 in 10 Americans say that up to half of their holiday shopping this year will be gift cards. >>