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BizReport : November 16, 2016 Archive

November 16, 2016 Archive

Advertising | November 16, 2016

Ad Roundup: Tools to help understand, monitor shoppers

Two new releases into the digital space should give brands more insight into their customer base. >>

Loyalty Marketing | November 16, 2016

Study: Shoppers cheat on brands, even during holidays

Forget brand loyalty, even at the holidays. That's the takeaway from new ICLP data, which founds most (86%) of consumers surveyed would cheat on a favorite merchant for better deals, rewards, or other offers. >>

Ecommerce | November 16, 2016

Top 3 tips to turn Black Friday green

Black Friday has long been the kick-off to the holiday season, and even though shoppers continue to shop earlier, Black Friday deals remain some of the hottest tickets for shoppers. Here are three tips that could increase merchants' revenue on Black Friday. >>

Advertising | November 16, 2016

Zenith forecasts huge growth for programmatic in 2017

Spending on programmatic advertising is forecast to outstrip all other digital channels next year to become the the main digital ad trading method, according to new research from Zenith. >>



Trends & Ideas | November 16, 2016

What price would you put on your online data?

A new report into consumer attitudes towards online security reveals the price people put on their digital lives and who they believe is responsible for the security of their online, and mobile, accounts. >>