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BizReport : November 3, 2016 Archive

November 3, 2016 Archive

Advertising | November 03, 2016

Top 4 reasons to consolidate marketing tech data

Salesforce is one of the top platforms for businesses to gain and measure marketing tech data. However, many are still not consolidating that data, and this can make it difficult to truly understand how campaigns are faring. One expert offers four reasons brands should consider consolidating that data. >>

Ecommerce | November 03, 2016

Report shows Amazon effect moving to private label

While Amazon is still primarily thought of as a digital goods - books, movies, magazines - hub, their effect is quickly pushing past digital and into real-world. That is the takeaway from one new reports which shows how the online giant is now pushing private label brands and even groceries. >>

Advertising | November 03, 2016

Top 3 tips to a strong contextual commerce strategy

Contextual Commerce uses all forms of data to inform the customer's user experience in real time. A simple example of this would be WW Grainger changing the user experience, product and even pricing of a customer's site to reflect cleaning supplies if they were in an area in a flood. >>

Mobile Marketing | November 03, 2016

Mums rely on mobile for holiday shopping

Mothers on both sides of the Atlantic increasingly turn to their mobile device to help them save time looking for new holiday shopping ideas, according to new research from Sharethrough. >>



Trends & Ideas | November 03, 2016

Political discussions on social media leave many 'worn out'

In less than a week the political wranglings will (mostly) be over and social media users can go back to cute cat videos. For many, the return to social media norms will be a huge relief, according to the results of a survey from the Pew Research Center. >>