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BizReport : Advertising archives : October 18, 2016

Top 3 tips to make more from your holiday ad spend

Before finalizing those holiday ad budgets, one expert offers three tips that could help brands make the most of the upcoming holiday shopping season.

by Kristina Knight

Make Ads Shoppable

"With the countless options presented online, standard display ads offer little value to consumers and rarely motivate immediate action. By enabling consumers to purchase products at the very moment they're inspired, ads become more persuasive and holiday marketing spend becomes more profitable," said Brian Marvin, Co-Founder & COO, Bringhub. "The truth is, in today's mobile age, consumers often aren't committed enough to search the internet or jump between pages to see a transaction through, so marketers that enable one-click purchases will gain a competitive edge."

Provide Compelling Product Information

"Providing accurate, consistent and compelling information is important to not only increase reader awareness, but to also build trust and confidence. Plus, equipping ads with interactive, informative content will grab consumers' attentions and influence them act quickly. Trusted content, from product image descriptions to peer reviews, is critical to acquiring and retaining loyal customers," said Marvin.

Collect, Store & Act on User Data

"Brands must develop a clear understanding of their customers' behavioral patterns in order to effectively guide holiday advertising decision making. Equipped with the tools to gain actionable insight from customer data, brands can understand exactly what is driving customers to convert. Acting on this insight in real time will empower brands to target consumers when and where it's more effective," said Marvin.

Tags: 2016 holiday advertising, advertising, advertising tips, Bringhub, ecommerce

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