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BizReport : Social Marketing : October 13, 2016

Top 3 tips to get more from Facebook Workplace

Facebook's new Workplace feature may look like just another social network, but according to one expert there can be value from the new features. Here are three tips than can help brands take Workplace from typical social networking to a value creating initiative.

by Kristina Knight

First, create value by getting senior leader support

"You'll need a top level executive to promote the Facebook Workplace community as an approved and encouraged way of working. This helps employees see its acceptance from the highest levels, preventing the notion that an online community can foster wasted time," said Carrie Basham Young, Founder & Principal, Talk Social to Me.

Second, invest in a community manager

"The person who will create the strategy for the community as part of your brand's larger initiatives. A community manager is a teacher, an artist, a trainer, a leader, and a friend - someone who helps every member feel welcome. It's imperative to have someone focused on your brand's employee community, fostering the exchange of ideas and building relationships," said Basham Young.

Third, align your Facebook Workplace community to business outcomes

"You'll need to identify 2-3 goals that you want employees to achieve by using the community. They can be as diverse as your business, and they can be serious or fun. It's important that people know the answer to, "why are we using this?" so that they can justify their participation and contribute meaningfully," said Basham Young.

Tags: Facebook, social business, social marketing, social trends, Talk Social To Me

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