News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Rewards key to mobile wallet use
Using mobile wallets may be a simple way of purchasing goods and services, but the simplicity, in many cases, doesn't include loyalty and rewards programs. The lack of points-earning capabilities, finds one new report, could be why more mobile consumers haven't made the switch.
When it comes to consumers switching over to mobile wallets, the key to the switch may lie less with the ease of use than with the rewards offered for purchases. That's the takeaway from new Points data which indicates nearly all of the consumers surveyed say they would increase their mobile wallet use if the wallet allowed them to earn and redeem loyalty rewards.
"Consumers are looking for that all-in-one solution when it comes to mobile wallets. While adoption for mobile wallets has been gaining steam, loyalty is the missing piece to help users stay engaged in mobile wallets for the long haul. And on the flip side, the integration of loyalty into mobile wallets presents an incredible opportunity for loyalty programs to make their currencies more ubiquitous and more deeply engage their member base in a new way," said Christopher Barnard, President of Points.
Some interesting takeaways from Points' The State of Mobile Wallet Loyalty and Engagement in 2016 include:
• 68% of consumers have a rewards-linked/collecting credit card
• 85% of consumers are looking for rewards from frequently visited stores
• 38% want to redeem rewards at grocery stores, 20% for travel
• 94% are interested in mobile wallets that them to exchange loyalty program points
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...