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BizReport : Mobile Marketing : October 06, 2016


Survey: Most wish digital games would help connect

While many people might think of digital games as 'me time', a growing number wish the games they played helped them interact more socially. That is the takeaway from new Sequence data which found that 66% of gamers surveyed want their games to help them interact with friends or family.

by Kristina Knight

Just what kind of interactions are these gamers seeking?

"People are ready for digital games that connect them in more natural, social ways. Our insights show that increasingly people are seeking a balance between the digital and physical in our culture," said Jojo Roy, chief executive officer of Sequence. "Gameplay can be a proxy for other social experiences that have moved online - fundamental interactions like learning, entertaining or communicating. This desire for real-life social connection represents a significant opportunity for game developers, but also for consumer brands that are extending their reach through second-screen experiences like games and other forms of digital entertainment."

Some interesting findings from the Technology and Tomorrow's In-Person Social Experience survey include:

• 46% play digital games as part of in-person social gatherings
• 52% of these 'prefer' games that can be played in short time periods
• 57% say simpler tech would help to make digital games more social
• 97% are playing Pokemon Go as part of a group

Of those surveyed, Millennials are twice as likely to game with friends and family as Boomers and one-quarter 'like playing' digital games with friends/family and using multiple devices.

Tags: gaming trends, in-game advertising, mobile gaming, mobile marketing, Sequence










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