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BizReport : Ecommerce archives : October 17, 2016

Shoppers expect to spend more, pay less, this holiday season

Consumers will be investing a lot of time searching out the best prices this Christmas and Amazon will be where they begin their research, according to a new shopping survey from Accenture.

by Helen Leggatt

While 44% of shoppers expect to spend more this holiday season than last year, they are still looking for the best deals. Forty-two percent said they "rarely" or "never" expect to pay the full price for a purchase during the holiday season and nearly three-quarters (72%) said they will be attracted by those retailers who offer coupons or promotions at stores, even if they have never visited that store before.

Furthermore, more than half are willing to hand over personal data if it means they get a better deal from a retailer. The vast majority (84%) of shoppers said they check before looking or buying elsewhere.

More than 8 in 10 say they plan to either webroom (research online before heading to a physical store) or showroom (research items in-store before buying online).

"The clear opportunity for retailers is to learn all they can about their customers and use these insights to provide the personalized and timely deals consumers are seeking," says Jill Standish, senior managing director of retail at Accenture. "By optimizing inventory and marketing, they can increase the profitability of each customer visit to their store or website and maximize each click."

As usual, shipping costs will also be a big consideration among online shoppers. Two-thirds (62%) say the cost of shipping is the top reason keeping them from buying online, as are shipping delays (40%)

Tags: delivery, ecommerce, holiday 2016 shopping trends, online shopping

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