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BizReport : Trends & Ideas : October 17, 2016

Hotels and guests differ on in-room entertainment offerings

What hotels consider important aspects of in-room entertainment differs from that of their guests, according to a new report released by ADB.

by Helen Leggatt

When it comes to in-room entertainment (IRE), research conducted by ADB among 2,000 hotel stayers across the spectrum of accommodation levels, from luxury to economy, found that hoteliers put more onus on television offerings in a traveler's decision to stay than the travelers themselves.

In fact, most guests were happy to use their own devices to play content on a hotel room's television.

In terms of age, while 73% of millennials consider a TV to be a "very important" inclusion in a hotel room, just 54% of older guests thought so.

hotel tv.jpg

Furthermore, while hoteliers assume their guests want a "home-like TV experience" the reality is different.

Survey results
show a variety of consumer opinions on what they want from an IRE experience. Comments include, "most hotels don't have any good channels or any way to know what channel is what", "IRE systems need to be updated to reflect changing tastes in TV" and "more hotels should allow you to connect your own personal media device to the TV for viewing".

What guests do want, however, is the ability to discover information about the local area via in-room technology, although hoteliers see this as less important room facility. They are also interested in 'guest messaging' with the preferred medium, particularly among Millennials, the hotel room TV.

Tags: hotels, media, research, technology, travel

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