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BizReport : Mobile Marketing : October 10, 2016

Expert: How SMBs can use Apple's new releases

Small businesses are used to operating on shoestring budgets, and Apple software isn't known for being economical. But, according to one expert, there are benefits to investing in Apple's new products.

by Kristina Knight

Kristina: How can SMBs integrate iWork into their business?

John Swanciger, CEO, Manta: Since this product is designed for professional use, the updates to iWork will likely be the most useful for small business owners. With the latest iWork updates, small business owners can collaborate on documents simultaneously with staff. This type of real-time collaboration can fuel productivity, allowing small business owners to more efficiently work on projects.

Kristina: What about the new iPhone - might it be time for a smartphone upgrade?

John: The latest iPhone model is water- and dust-resistant--a huge selling point for contractors, landscapers and other home services pros who spend their days on the road or on job sites. iPhone 7 Plus will be especially useful for creating quality marketing videos. With the dual-lens camera, small business owners can capture web-ready videos to reach new customers on social media platforms. Many business owners primarily use their smartphones to manage customers and leads, so small firms will benefit from the extra storage space on new iPhones.

Kristina: And what about the watch - most see that as a personal item, not work related.

John: Apple's new Watch includes GPS, which better facilitates business travel. For small business owners working long hours every week, the new fitness features can encourage a healthy lifestyle despite long days.

Tags: apple products, Manta, mobile business, mobile marketing, mobile trends, SMB tips

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