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BizReport : Ecommerce archives : October 28, 2016

Amazon announces 5x uptick in Dash button use

Orders placed via Amazon's Dash buttons have risen significantly, and new buttons have just been released.

by Helen Leggatt

While Amazon has not let on just how many orders it has received via its Dash buttons, they have announced that the number of orders placed using the device have increased five-fold in the last year.

Dash buttons are available to Prime members in the U.S., U.K., Germany, and Austria at $5 a time. However, they are effectively free as a $5 credit is given with the first order.

"We're thrilled to see more and more Prime members experiencing the convenience of Dash Button and restocking their everyday essentials with a simple press of a button - from toilet paper to coffee and dish soap to snacks. As a result, we're seeing exponential growth for the program and orders increased over 5x in the last year," said Daniel Rausch, Director of Amazon Dash.

Such is the popularity of Dash buttons that Amazon has announced they are adding 60 new brands to the program. New additions include Bai, Cheez-It, Folgers, Fresh Kitty, Meow Mix, Milk Bone, PoopBags, Pop-Tarts, Powerade, PURELL Hand Sanitizing Wipes, ZonePerfect, and many others.

Amazon has quietly brought Internet of Things technology into consumers' homes and the simple, single-touch technology has revolutionized how its users shop.

"It's like watching The Jetsons - pushing a button and something gets here. It's futuristic and the next step of shopping," says "Emily" a Dash user.

Tags: ecommerce, Internet of Things, online shopping

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