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BizReport : Advertising archives : October 28, 2016

Ad Roundup: Video, multichannel launches

In today's advertising roundup, two releases that will offer brands the ability to engage through video and across channels.

by Kristina Knight

First, Evergage is adding Android functionality to their Evergage for Mobile Apps system. The release will also allow for the use of native in-app messaging.

"By tracking and examining a user's demographic details, history and in-app behaviors in real time - we're talking milliseconds - Evergage for Mobile Apps helps marketers engage visitors in the moment, as their interest is piqued, with the most relevant and personalized experiences," said Karl Wirth, co-founder and CEO of Evergage. "By extending support to Android operating systems, marketers can bring real 1:1 personalization to more mobile apps, making multichannel personalization a greater reality."

Meanwhile, IRIS.TV is partnering with TV Tokyo; through the partnership the IRIS cloud-based, personalized video service will be offered to advertisers in the TV Tokyo publishers and users. It marks the first push for IRIS into the Asian space; they already operate in North America, Europe, Latin America, the Middle East and Australia.

"IRIS.TV uses artificial intelligence and adaptive machine learning to surface the most relevant video from the publisher's library for each individual site visitor. These personalized recommendations give publishers an average 70% Increase in video views, the highest in the industry. And it works no matter if you are showing video on a desktop, tablet, mobile phone, even if the video is delivered OTT," says Robert Bardunias, Co-Founder, Chief Revenue Officer of IRIS.TV. "Our proprietary prescriptive analytics enables publishers to make actionable decisions based on data-driven insight and provides real-time performance data to understand asset value and to maximize return on video syndication."

Tags: advertising, advertising tools, advertising trends, Evergage, IRIS.TV

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