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BizReport : Advertising archives : October 11, 2016

Ad Roundup: Integrations to solve connectivity

Online or offline, brands connecting to their employees and to their customer base can be complicated. Two releases into the online space this week should help ease those connections.

by Kristina Knight

First, Act-On Software is releasing Act-On for Microsoft. The new solution will integrate with Microsoft's Dynamics CRM, Power BI an Outlook features, giving those users better access to customer data and analysis.

"Act-On for Microsoft is part of our ongoing commitment to the Microsoft ecosystem," said Andy MacMillan, CEO of Act-On Software. "When Act-On is integrated with Dynamics CRM, the benefit becomes greater than the sum of its parts. We see the future of marketing and sales engagement fueled by these two technologies - empowering companies to market better, sell smarter, and service faster across the customer lifecycle."

Meanwhile, Fuze has launched a new UX which integrates voice, video, and messaging options into a single app interface. The new offering should simplify how businesses, employees, and customer communicate.

"The traditional approach to designing business software is to ask people what they want and try to engineer a product to fit that request. With our redesign, we took a consumer-inspired approach to UX, observing individual behavior in a personal setting and then optimizing the experience based on that user behavior," said Steve Kokinos, CEO, Fuze. "On average, people use four-to-six communication apps at work daily. The result is a disconnected experience with overlap in services that creates redundancy and confusion. For the business, this results in poor user adoption, a lack of control, and excess cost associated with multiple overlapping technologies."

Tags: Act-On Software, advertising, advertising integrations, advertising tools, Fuze

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