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BizReport : Advertising archives : October 26, 2016

Ad Roundup: Data key to new launches

Two new releases into the digital space are using artificial intelligence to help brands control costs while creating a better experience for shoppers.

by Kristina Knight

First, Kount has released Kount AI Services; the new solutions combine machine learning, data, and human insight into an AI took set up to help merchants detect fraudulent purchasing.

"Kount has been using AI and machine learning technology to uncover patterns and fraudsters around the globe for a long time; it's not new to us," said Rich Stuppy, Chief Operations Officer at Kount. "Information is key; speed in determination of good and bad transactions is paramount; allowing merchants to control their business is critical. Now we're making it easier for merchants to take advantage of this advanced feature for their specific business."

Meanwhile, Criteo has launched Criteo Predictive Search; their new tool uses machine learning to improve Google Shopping queries. Early data from the tool shows an up to 49% revenue lift while remaining at a constant cost.

"Google Shopping is a huge opportunity for retail marketers, with Shopping quickly becoming the biggest ecommerce performance driver for retailers." said Jason Lehmbeck, General Manager, Search, Criteo. "Yet, the tools available today are overly complex and time-consuming, and do not sufficiently help marketers connect with consumers who are actively shopping for their products. Our goal with Predictive Search is to eliminate the guesswork of managing Shopping Campaigns while delivering unbeatable performance for retailers."

Tags: advertising, advertising trends, artificial intelligence, Criteo, Kount

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