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BizReport : Advertising archives : October 05, 2016

Ad Roundup: A partnership and a team engine

In today's advertising roundup: an integration and a tool to help brands better control their costs in the digital space.

by Kristina Knight

First, PushSpring and comScore have partnered together to provide mobile audience segments. Through the partnership, PushSpring's app analytics will be synced with comScore's mobile demographics data; this will give mobile brands better understanding of their mobile audience members.

"The outcome of our partnership with comScore will be incredibly accurate demographic data for mobile and cross-device targeting at scale," says Karl Stillner, PushSpring's Chief Executive Officer and Co-Founder. "Together we will power more efficient marketing campaigns where the objective is reaching the right consumer early in the consideration cycle."

And, Brainshark has launched the Brainshark Integration Engine. The new tool should help brands control costs by simplifying how sales team members interact online. The solution makes it easy to integrate Brainshark with content marketing, CRM, marketing automation and learning management systems.

"Sales enablement leaders often find themselves grappling with content and data that are isolated in disparate systems," said Heather Cole, service director for sales enablement strategies at research and advisory firm SiriusDecisions. "Not only does this situation exacerbate the challenge of making internal and external sales content findable for the reps, it often limits the ability of those who create and manage content to track more than just hits or downloads. Better alignment of content to buying and selling cycles and consolidation of access and tracking are a critical first step. Only then can organizations start associating assets to outcomes and get actionable insight into what's helping or hurting sales performance."

Tags: advertising, advertising targeting, advertising tools, Brainshark, PushSpring

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