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BizReport : October 26, 2016 Archive

October 26, 2016 Archive

Trends & Ideas | October 26, 2016

Nielsen research reveals countries least likely to embrace mobile-only banking

Brits and Kiwis just can't let go of physical bank branches and are among the countries least likely in the world to embrace mobile-only banking, according to new global research from Nielsen. >>

Mobile Marketing | October 26, 2016

Mobile use in restaurants - tolerable or taboo?

A UK smartphone retailer urges restaurants to embrace the trend of mobile use in restaurants to increase customer engagement and, potentially, revenue. However, not everyone is keen and not every restaurant is a suitable environment. >>

Email Marketing | October 26, 2016

Study: Shoppers want email contact

When it comes to engaging with digital shoppers, brands might want to take a harder look at email options. That, according to new data from Bluecore which indicates that more than half of shoppers want brands to email discounts, product information, and other promotions. >>

Advertising | October 26, 2016

New eBay ad targeting tool knows what mood a shopper is in

eBay is focusing ad efforts on helping shoppers to buy rather than on selling with a new tool that identifies what sort of mood a shopper is in. >>



Advertising | October 26, 2016

Ad Roundup: Data key to new launches

Two new releases into the digital space are using artificial intelligence to help brands control costs while creating a better experience for shoppers. >>

Blogs & Content | October 26, 2016

Top 3 tips to improve travel marketing strategy

With more travel-bound consumers using mobile devices to research destinations, buy tickets, and check-in to their airlines or rental cars, it is very important for travel brands to personalize the content on their site. Here are three tips to do so. >>