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BizReport : October 21, 2016 Archive

October 21, 2016 Archive

Advertising | October 21, 2016

Expert: Where retailers should focus this holiday season

With less than a month until the Thanksgiving Weekend and the official start to the holiday shopping season, one expert offers retailers advice on where to focus their advertising efforts for the remainder of the year. >>

Blogs & Content | October 21, 2016

Top 3 tips to create stronger video content

Consumers are streaming more video content every day, from short-form, user-generated content to long-form, streaming first content creating by entertainment studios. And right in the middle is branded content, in the form of ads and promotional videos. Here are three tips to create stronger video content. >>

Ecommerce | October 21, 2016

Forecast: Holidays could be a boon to retailers

While most experts agree holiday shopping will likely only see increases of about 3%, one new report suggests that, because the season will be longer than usual, retailers may see larger revenue increases than that. >>

Social Marketing | October 21, 2016

'Password fatigue' drives social login use

With most consumers experiencing 'password fatigue', social login use is growing in popularity. However, as Janrain's recent report reveals, the social login option creates its own concerns among consumers. >>



Social Marketing | October 21, 2016

Millennial-led SMBs defining new world order for marketing

Small and medium sized businesses led by Millennials are changing traditional marketing on its head and defining a "new world order", according to new research released by video-editing app development firm Magisto. >>

Ecommerce | October 21, 2016

Online payment fraud costing U.S. merchants billions

Nearly half of online shoppers in the U.S. have experienced payment fraud, according to a new report released by American Express. >>