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BizReport : October 20, 2016 Archive

October 20, 2016 Archive

Advertising | October 20, 2016

Online ad viewability in UK remains below 50%

Advertisers wasted around £154 million in the third quarter of this year due to less than half of online ads meeting minimum viewability thresholds, according to ad verification firm Meetrics. >>

Trends & Ideas | October 20, 2016

Mobile banking logins outpacing desktop

More than 2billion people will have used their mobile device for mobile banking activity by the close of 2021, according to new research from Juniper, driven by consumer adoption of banking apps. >>

Viral Marketing | October 20, 2016

Report: Video key to pushing offline sales

While most marketers believe digital video is the key to the future of offline revenue, nearly half have continue to place other ad formats ahead of video where budgets are concerned. That's the takeaway from new research out from Sequent Partners and Eyeview. >>

Ecommerce | October 20, 2016

Study: Digital matters in stores

When it comes to increasing in-store revenue, digital matters. As does customer interaction with store employees. That's the word from new InMoment data, in which researchers found that spending doubled when consumers were able to combine digital information with in-store employee contact. >>



Ecommerce | October 20, 2016

Cross-border sales increase for UK online retailers

Retailers in the UK shipped more online orders in September than they did a year ago, according to new figures from IMRG, and international deliveries were up, too. >>

Social Marketing | October 20, 2016

Expert: How to use video to engage in social

Social is, by nature, a more conversation space for both big and small businesses, and over the past year, many have seen how video can draw even more attention. One expert explains how brands can better use video in the social space. >>