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BizReport : October 14, 2016 Archive

October 14, 2016 Archive

Advertising | October 14, 2016

Top 3 tips to improve personalization

While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy. >>

Social Marketing | October 14, 2016

Expert: Why private networks may be better than social

Recently, Twitter announced functionality that would allow businesses to turn their profiles into a social network based customer service option. While some customer service questions can be answered in the social space, one expert believes there is a better CSE option for brands: private networks. >>

Advertising | October 14, 2016

Yahoo data IDs how Hispanic consumers prefer to communicate

Recent Yahoo data about the Hispanic consumer base in the US could be helpful to brands trying to engage; among the more interesting findings is that more than half 'actively look' for content that is tailored to their heritage. >>