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BizReport : October 12, 2016 Archive

October 12, 2016 Archive

Advertising | October 12, 2016

Expert: How Personalization 2.0 is impacting brands

Personalization has been key to many brands' online and offline marketing efforts for several years, but personalization itself has changed. Here's what brands need to know about Personalization 2.0. >>

Research | October 12, 2016

Survey's ID SMB concerns leading up to election

Heading into the November election, small businesses continue to watch with interest to see which candidate will win the vote. Two recent Manta surveys identify areas of concern to small businesses. >>

Blogs & Content | October 12, 2016

Top 3 tips for a better content strategy

Brands could do much more with content, if only their strategy was stronger. One expert offers three tips for a stronger content strategy. >>

Mobile Marketing | October 12, 2016

New beacon technology's power lies in its simplicity

Beacons have been around for some time now but adoption of the technology has been sluggish. Perhaps much of the lackluster attitude towards beacons has been the complexity of deployment. However, a newly launched product, Live Beacon, may be just what businesses, large and small, need to get on the beacon bandwagon. >>



Mobile Marketing | October 12, 2016

UK: Mobile phone obsession drives ad spend to record levels

The effect of British consumers' obsession with their smartphones on advertising budgets has been revealed in the latest Internet Advertising Bureau UK / PwC Digital Adspend report. >>

Trends & Ideas | October 12, 2016

Consumers optimistic about the future of tech support experiences

New research from Support.com reveals that, while tech support is improving, customer expectations are high with intelligence-driven technologies expected within the next five years. >>