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BizReport : October 11, 2016 Archive

October 11, 2016 Archive

Ecommerce | October 11, 2016

Survey: Brand experience improves loyalty

There is new data out today from Sitecore, indicating that nearly half (44%) of sales are now coming from online channels, but brands continue to struggle with good engagement, and returning customer numbers. >>

Advertising | October 11, 2016

Ad Roundup: Integrations to solve connectivity

Online or offline, brands connecting to their employees and to their customer base can be complicated. Two releases into the online space this week should help ease those connections. >>

Trends & Ideas | October 11, 2016

Small business owners optimistic despite U.S. presidential election uncertainty

A new report from Chase Commerce Solutions reveals that, despite uncertainty surrounding the U.S. presidential election and the upcoming holiday shopping season, most small business owners are optimistic about their prospects. >>

Social Marketing | October 11, 2016

Expert: How Facebook Workplace can work for business

This week, Facebook launched a new initiative called Workplace - a separate account for people to use at work to connect with co-workers, team members or collaborators. What does this mean for businesses? >>



Loyalty Marketing | October 11, 2016

Forge brand loyalty with Millennials with personalization of offers

American Express conducted research among Millennials alongside a psychologist and found that Millennials expect more personalization from brands than any other age group. >>

Mobile Marketing | October 11, 2016

More than a third of students want mobile payment option in-store

As University and college towns in the UK prepare for onslaught of a new academic year, with new students, they should be prepared to accept mobile payments in stores, according to a new survey from Vista Retail Support. >>