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BizReport : October 4, 2016 Archive

October 4, 2016 Archive

Email Marketing | October 04, 2016

Travel brands overlooking Grey Pound opportunities

Travel brands are missing out on sales opportunities by failing to engage with older generations, according to new research released by email service provider, Mailjet. >>

Ecommerce | October 04, 2016

Report: CPG coupon incentives rising faster than average

While the average coupon values have increased over the past five to ten years, the value of Consumer Packaged Goods (CPG) coupon values are beating that average. According to new data out from Valassis, the average CPG coupon value is just under $2. >>

Advertising | October 04, 2016

Ad Roundup: New tools for personalization, calling

In today's advertising roundup, new releases from Marketo and DialogTech should help brands better connect with and measure digital campaigns. >>

Ecommerce | October 04, 2016

Expert: How to turn wishlists into marketing gold

Wishlists may serve as reminders for customers, but for merchants, wishlists can be used to better personalize the shopping experience or to re-engage lapsed shoppers. One expert explains. >>



Ecommerce | October 04, 2016

UK: Next day delivery option outpaces economy

August saw more orders requiring next day delivery than economy delivery, according to new data from the latest IMRG MetaPack UK Delivery Index. >>

Ecommerce | October 04, 2016

Sales via mobile apps overtake those on mobile web

Mcommerce sales are up 40% this year, according to new research from the e-tailing group, with mobile apps making up the majority of mcommerce transactions. >>