RSS feed Get our RSS feed

News by Topic




BizReport : October 3, 2016 Archive

October 3, 2016 Archive

Blogs & Content | October 03, 2016

Expert: How to use 8 seconds to engage

A recent study found that the average attention span for consumers is now 8 seconds. That means brands have to do more with less - and video may be one way to get the word out quicker. >>

Advertising | October 03, 2016

Report: Shorter is better for native ads

Advertisers may want to change the 'keep it simple' mantra for advertising to 'keep it short' - at least in one format. According to new data out from Jumpstart Automotive Media, shorter ads are showing much higher completion rates in the native ad space. >>

Mobile Marketing | October 03, 2016

Expert: What Apple's new releases mean for merchants

Apple's new operating system updates may have a significant impact on how Apple users buy in the digital space - the new Sierra OS update allows Mac users authenticate their purchases with Apple Pay on the Apple Watch. According to one expert, it could be a game-changer for mobile commerce. >>

Ecommerce | October 03, 2016

Consumers will spend more to qualify for free delivery

Most online shoppers in Europe would be willing to increase their cart value to qualify for free delivery or collection, according to a new study by JDA and Centiro. >>



Trends & Ideas | October 03, 2016

UK consumers believe robots will provide better customer service than a human

More than a quarter of consumers in the UK believe that robots will provide a better customer service experience than a human, according to new research from OpenText. >>

Ecommerce | October 03, 2016

6 in 10 retailers fail to personalize content across more than one channel

Despite the majority of marketers agreeing that personalization is expected by consumers, more than half still fail to personalize content across more than one channel, according to research from personalization platform Monetate. >>