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BizReport : Ecommerce archives : September 30, 2016

Women in UK leading the way in mobile shopping

Women in the UK are using a mobile device far more than their male counterparts when it comes to shopping, according to new data from Worldpay.

by Helen Leggatt

Women are embracing smartphones and laptops at a far faster rate than men for shopping, found Worldpay's research.

While more than three-quarters (78%) of men in the UK use a desktop or laptop to shop, 70% of women do so. Furthermore, while 8% of adult men use a mobile phone to shop, 11% of women do. Even among girls and boys there remains the same gap - 19% of girls use a laptop compared to 13% of boys.

According to Maria Prados, VP Global Retail at Worldpay, the fact that women spend more time browsing for clothes than men, and that they are responsive to trends on social media, means mobile commerce is more suited to their shopping habits.

"Our findings reveal that it is women who are responsible for driving the early success of the mobile eCommerce boom," said Prados. "Fashion retailers in particular have been quick to capitalize on female mobile shoppers, with over 60% of mobile traffic coming from the fashion industry alone."

Tags: mcommerce, mobile, retail, shopping, UK

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