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BizReport : Trends & Ideas archives : September 16, 2016

Firms not making their brand values known to prospective employees

Businesses in the UK are missing out on attracting top talent by failing to promote their company's values to prospective candidates, according to new research from LinkedIn.

by Helen Leggatt

LinkedIn's global HR survey found that, by sharing a company's purpose, they can attract more, and better, prospective employees.

According to new research by LinkedIn, an organisation's purpose is a deal-breaker for more than half (52%) of UK professionals when considering whether to accept a job offer. That number rises to 56% among younger generations (16 to 24).

And yes, one third of businesses fail to include their values on their website, while three-quarters (77%) don't mention it on their LinkedIn company page making it very difficult for prospective employees to find.

Businesses are also failing to promote their purpose at the most crucial time - during the hiring process itself. Two thirds of employers (61%) said that they don't mention their organisation's values when they interview candidates, and only a quarter (27%) mention them in job ads.

"UK companies risk falling into a values vacuum by not being clear on what they stand for or believe in," said Dan Dackombe, director of LinkedIn Talent Solutions. "Today's professionals are more informed and aware of the culture and purpose of potential employers, and are increasingly making career decisions based on these factors. Simple things like making sure your company values are reflected in job ads, mentioned in interviews, and included on your LinkedIn Company Page can help employers get noticed and make the difference when it comes to winning the best talent."

Tags: HR, human resources, recruitment, UK

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