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BizReport : Trends & Ideas archives : September 27, 2016

Consumers increasingly comfortable with mHealth options

People are becoming a lot more comfortable using a mobile device to manage their health, according to new research from communications firm Ketchum, with more than half using their smartphone to communicate with medical practitioners.

by Helen Leggatt

Ketchum's online survey of more than 2,000 smartphone owners in the U.S. found that 58% use their device to communicate with a health professional. Furthermore, 1 in 4 said they had sent a photo of a medical problem to a doctor by email or text.

The study also revealed that almost half (47%) use an app that tracks fitness, health or medicine and, of those that use a fitness or workout app, 83% use them at least once a week. However, for 21% the apps made them feel bad about their health and they ceased to be used.

The study highlights "significant mobile health technology opportunities" and describes five kinds of mHealth users - Discerning Digitals, Swayable Seekers, Health Tech Hesitators, App-athetic Agnostics and Low Tech Lifers.

"With US smartphone adoption at 68%, now is the time for businesses that have a stake in the healthcare industry to push to develop approachable, intuitive mobile tech offerings that help the ever-increasing mobile user population improve something as personal and important as their health," said Lisa Sullivan, executive vice president and North American technology practice leader for Ketchum.

Tags: health, mobile, technology, trends

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