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BizReport : Advertising : September 09, 2016


Ad Roundup: Solutions for data, billing

In today's advertising roundup, two new data solutions and a billing option that will give digital brands more flexibility.

by Kristina Knight

First, Segment has released Segment Sources, a new tool that allows brands to combine Facebook and Google advertising data with customer data. With this, marketers can build customized segments and audiences to better target ad campaigns.

"Segment Sources for Facebook Ads and Google Adwords pulls data directly from the Facebook Insights and Adwords Reports APIs, schematizes the data, and loads it into your data warehouse (Amazon Redshift or Postgres) with just a few clicks! No .csv shenanigans, futzing around with a bunch of APIs, or iterating on hacky scripts," writes the company. "The new sources empower marketing teams like yours to build analyses that help you optimize ad spend and creative."

And Aria Systems has released the new cloud billing tool, Aria Crescendo. The new tool offers brands additional choices in how they approach billing clients and paying for goods and services.

"Aria Crescendo raises the bar for cloud billing," said Tom Dibble, President & CEO of Aria Systems. "It's the first agile billing platform designed with the end-customer in mind. Ultimately Aria Crescendo helps the line of business optimize every account to meet exacting customer needs, create initial sales, and upsell and cross-sell opportunities at every customer touchpoint. Customers have greater choice, buy more and are retained for longer periods of time. The ultimate payoff is increased customer lifetime value and sustained growth."

Meanwhile, Metamarkets has released the Metamarkets API, a tool which allows businesses to automatically pull data into their systems.

"We've seen incredible technology investments in automating the buying and selling of online advertising, but we've yet to see a solution that automates reporting with data analytics to the same standard," said Metamarkets CEO Mike Driscoll. "Every company and marketer has different objectives and insights they hope to uncover, and with the introduction of our reporting API our clients can now quickly build applications and release interactive reports tailored precisely to their specifications, using the exact same trusted data and processing technology people already rely on from Metamarkets."



Tags: advertising, advertising tools, Aria Systems, Metamarkets, Segment, SMB billing, SMB tools








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