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BizReport : Advertising : September 20, 2016

Ad Roundup: Native video, personalization releases

In today's advertising roundup, new releases in the digital spaces that should help marketers better personalize across the digital spectrum, including in native video.

by Kristina Knight

First, RedPoint Global has released updates to their Convergent Marketing platform; the new updates will set merchants and marketers up with data-driven personalization. Included are real time messaging options, predictive models, and interactive dashboards.

"Data-driven personalization is the lifeblood of powerful, brand-building marketing campaigns. The latest enhancements to the Convergent Marketing Platform allow marketers to have more power at their fingertips than ever before and drive top line revenues," said Patrick Tripp, vice president of product strategy at RedPoint Global. "Our new interactive marketing dashboards and open marketing channels allow marketers to extend their marketing technology ecosystem and enable them to create an ongoing cycle of engagement with their consumers."

Meanwhile, Connatix is launching their Native Video Syndication product; the new offering gives publishers syndicate both owned content and direct-sold ad content. The syndication happens across the Connatix network and includes publisher properties including Meredith, IBTimes, and CBS Local.

"Publishers like Mashable, Time Inc, and Refinery29, who have the capability to produce original video content, are faced with a big challenge: how to guarantee delivery for the brands they are working with," said David Kashak, founder and CEO of Connatix. "Connatix Native Video Syndication empowers the publisher to extend the reach of their video content across the Connatix network to deliver their pre-roll campaigns against their own content hitting the right targets on brand-safe sites."

Tags: advertising, advertising tools, Connatix, RedPoint Global, video advertising

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