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BizReport : Advertising archives : September 28, 2016

Ad Roundup: Email and experience tools

In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers.

by Kristina Knight

First, ForeSee has launched the CX Suite; the new offering manages customer experience data, giving brands a comprehensive view of shoppers and feedback.

"Forward-looking companies know they have to get CX right - great customer experiences are a proven predictor of revenue, loyalty, and market share," said ForeSee CEO Pete Daffern. "With our new suite, companies can identify and act on the most critical customer experience issues across all touchpoints and channels - all through one platform. Whether an executive is looking for top-level visibility on the go, or the day-to-day analyst is hunting for deep insights, everyone in the company can be armed with CX intelligence, eliminating the guesswork and platform-hopping that is common with competitive solutions."

Meanwhile, Yes Lifecycle Marketing has upgraded it's Yesmail360i infrastructure. The updates to the system now include the ability to ad display ad creative into campaigns. The inclusion of display ads gives brands the ability to better create linked creative across email, SMS, social and display avenues.

"With the upcoming holiday season, marketers may be more prone to deploy email campaigns to their inactive or lapsed subscribers, which could negatively impact deliverability rates and ultimately revenue," said Michael Fisher, president of Yes Lifecycle Marketing. "Display and display retargeting campaigns can be an effective solution to drive action and prompt conversion without the risk of blacklisting."

And Reflektion has launched an individualized email marketing solution that gives brands the ability to embed content that is relevant to each message recipient.

"While retailers' websites have become increasingly sophisticated, email - the one marketing channel customers view regularly - has remained in the old 'batch and blast' phase. We see a significant opportunity to reverse this trend by extending our individualized eCommerce platform to shoppers' inboxes," said Sean Moran, CEO, Reflektion. "Merchandising the most individually relevant products through email increases conversion rates and accelerates reactivation - critical objectives for retailers battling for market share."

Tags: advertising customer engagement, email marketing, ForeSee, Reflektion, Yes Lifecycle Marketing

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