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BizReport : Advertising : September 15, 2016


Ad Roundup: Creative tools released

In today's advertising roundup, three new releases that are focused on how brands create content for both online and offline purposes.

by Kristina Knight

First, Kenshoo has launched the Creative Manager tool; the new offering includes a cloud-based creative library and templates for simplified ad creation, as well as optimization options.

"Skyrocketing mobile usage continues to increase the need for rich media; to refresh that rich media regularly; to adjust for different publishers, ad types and promotions; and to understand which of these assets drive the best results," said Shahar Erez, SVP, product for Kenshoo. "Kenshoo's algorithms now automate multimedia optimisation to reduce time-consuming collaboration with intelligence teams; we've also eliminated the need for error-prone communications between marketers and brand teams, costly manual reformatting work, and manual efforts to refresh creative for fatigued audiences."

Meanwhile, Optimizely is launching Optimizely X, a new toolset that will help businesses to test creative across devices and platforms. The release includes experimentation options as well as personalization and recommendation capabilities.

"With the new Optimizely X platform, Optimizely enables companies to "Experiment Everywhere," not only to test what customers see on a website, but to also test what they experience, such as the order of search results, product and content recommendations, new mobile features, and pricing changes to improve these customer interactions and grow revenue," writes the company.

And OtherLevels has released their second-gen marketing automation solution, OtherLevels 2. The updated release includes access to big data so that marketers can better target creative to customers.

"OtherLevels furthers its position as a leader in digital omni-channel marketing technology with the launch of OtherLevels 2," said Brendan O'Kane, CEO of OtherLevels. "Intelligent data driven marketing automation is the critical element in enabling marketers to focus on campaign content and maximise outcomes, rather than how to reach their audience. OtherLevels 2 delivers on this promise."



Tags: advertising, advertising creative, advertising tools, Kenshoo, Optimizely, OtherLevels








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